Kimberly Roberson, Santa Barbara Zoo, Assistant Director of Marketing, Membership - Membership Consultants
 

Kimberly Roberson, Santa Barbara Zoo, Assistant Director of Marketing, Membership

Online transactions are growing rapidly. In 2012, we sent online renewals for the first time. On average, we sold 14.2% of our Memberships online in 2012 – compared to an average of 9.3% in past 3 years. In December, we recorded the largest number of online Membership sales, ever in one month – 18%, thanks to the new eReminders instituted this year by Membership Consultants.