Santa Barbara Zoo - Membership Consultants

Santa Barbara Zoo - Membership Upgrades

The Santa Barbara Zoo elicited the help of Membership Consultants when they were preparing for the grand opening of a new venue and wanted to raise membership prices. The dues increase strategy resulted in a Membership Upgrade campaign that has become the hallmark for all future upgrade efforts created for our clients. Ten years and seven upgrade campaigns later, these efforts are still producing with nearly a half million dollars raised.