Happy Hollow Park and Zoo - Membership Audits and Strategic Plans
Happy Hollow Park and Zoo is one of the Bay Area’s most loved attractions. Membership Consultants was engaged to help the organization weather a closure and plan for the total renovation of the Park and Zoo while keeping as many members engaged during a Park closure. The membership plan – for both the closure and grand opening timeframes – was developed and implemented. The Park and Zoo staff were able to retain 8,500 of the original 12,000 members during construction, and then triple their membership size to 25,000 members at the time the new Happy Hollow Park and Zoo reopened, much to the San Jose community’s delight.