IMMC 2016 Session - Analytics to Action: Translating Data to Strategy
We had a great time at the International Museum Membership Confernece this year in Edinburgh, Scotland. In our session presentation, Analytics to Action: Translating Data to Strategy, we discuss the best practices in:
- Using data to uncover trends
- Analytics/scoring framework
- Identifying high risk members
- Strategies to retain first-year members
- Ways to reach new audiences