New Membership Book - Membership Marketing in the Digital Age
Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
You can order the book from our publisher's website www.rowman.com
December 2015 • 446 pages
978-1-4422-5980-5 • Hardback • $90.00
978-1-4422-5981-3 • Paperback • $45.00
978-1-4422-5982-9 • Ebook • $44.99
Ask us about how you can receive a special discount when purchasing this book!