BBCON 2016 Session - Membership & Engagement: The Power of Data
We had a great time at BBCON 2016 - blackbaud's annual confernece! In our session presentation, Membership & Engagement: The Power of Data, President & CEO of Membership Consultants, Dana Hines, and Founder & CEO of FIVESEED, Rosie Siemer, discussed the use of data for marketing to visitors, members, and donors. Various topics included:
- list building
- record appends
- Facebook digital marketing
- prospect research
- retargeting
- marketing automation
- matchback and back-end analyses
- TargetTags
- and MORE!
Special thanks to Laura Beussman with Arts & Cultural Solutions for a great article about our bbcon session on npEngage. You can read the article here.